Kenya has spent the better part of a decade trying to turn vehicle assembly from a small niche activity into a serious manufacturing subsector. The legal architecture sits across several instruments: a national policy that sets direction, an Income Tax Act schedule that sets the tax rate, Finance Act amendments that set local content thresholds, and KRA and KEBS rules that govern day to day compliance. For an investor weighing a Completely Knocked Down (CKD) assembly plant, or an existing assembler checking whether it still qualifies for a reduced tax rate, the practical questions are the same: what incentives are actually available, what has to be licensed, and what counts as “local content” for duty and tax purposes. This article sets out the framework as it currently stands and flags where policy language has moved faster than settled practice.
The National Automotive Policy
The government’s automotive policy work began with a Draft National Automotive Policy published by the State Department for Industrialization in February 2019, setting out a vision for a competitive local assembly and component manufacturing industry rather than continued reliance on imports. The draft proposed a tiered incentive structure linked to local value addition, from Semi Knocked Down (SKD) assembly through several CKD levels to full manufacturing, with a progressive local content target described as 40 per cent by 2030. It was later carried forward through Cabinet and Parliament as Sessional Paper No. 1 of 2022 on the National Automotive Policy.
We could not confirm, from the publicly available copy of the sessional paper, whether the 40 per cent by 2030 figure or the SKD/CKD tier percentages proposed in 2019 survived unchanged into the final text, so those figures should be read as the draft’s direction of travel rather than as currently enforceable rates. What is legally binding today is narrower, and is found in the Income Tax Act and the Finance Acts below, which already implement part of the policy’s intent through statute.
Tax Incentives for Local Assemblers
The core incentive sits in the Third Schedule to the Income Tax Act (Cap 470). A company that commences motor vehicle assembly operations in Kenya qualifies for a reduced corporate income tax rate of 15 per cent, instead of the standard 30 per cent, for the first five years of operation. The Finance Act, 2023 amended this to allow the 15 per cent rate to continue for a further five years where the assembler achieves local content of at least 50 per cent of the ex-factory value of the vehicle. The same Act introduced a statutory definition of “local content” for this purpose: parts designed and manufactured in Kenya by an original equipment manufacturer operating in Kenya. This measures value composition rather than simply counting parts sourced locally by number.
On the customs side, the Finance Act, 2022 introduced exemption from VAT and excise duty for locally assembled passenger vehicles, conditional on the vehicle’s ex-factory value comprising at least 30 per cent local content on the same definition, a lower threshold than the 50 per cent required for the extended tax benefit above. Separately, an assembler importing inputs or machinery for its production process may apply to KRA’s Duty Remission Scheme under section 140 of the East African Community Customs Management Act, which allows approved manufacturers to import qualifying inputs at reduced or nil duty, subject to a bond and periodic verification.
Licensing and Registration for Assembly Plants
Setting up an assembly plant is not a single licence process. At minimum, an assembler registers with KRA under the Tax Procedures (Manufacture, Assembly of Motor Vehicles, Three-Wheelers and Trailers) Regulations, 2019, which govern how manufacturers and assemblers register for tax purposes, the records and bonds required, and how excisable and dutiable inputs used in assembly are accounted for. A plant also typically needs county government approvals for the premises, an Environmental Impact Assessment licence from NEMA given its scale, and standard corporate documentation (Certificate of Incorporation, PIN, VAT registration and a valid Tax Compliance Certificate) before KRA processes an application under the duty remission or manufacturer registration regimes.
Vehicles coming off the line still pass through NTSA’s registration and roadworthiness framework before sale, like any other vehicle placed on Kenyan roads. The policy documents describe government “accrediting” CKD assemblers that meet facility, testing and local content requirements, but we could not verify that this accreditation step has been codified into a single published regulation. Prospective assemblers should expect it to be handled through the KRA regulations above combined with case by case engagement with the relevant ministries, rather than a single standalone assembly licence.
Local Content: Getting the Calculation Right
The local content rules are the hinge on which most of the tax and duty benefits turn, so getting the calculation right is a compliance priority, not a formality. Two thresholds currently matter: 30 per cent of ex-factory value for the VAT and excise exemptions, and 50 per cent for the extended five-year period of reduced corporate tax. Both are measured against the statutory definition of local content as parts designed and manufactured in Kenya by an OEM operating in Kenya, narrower than sourcing components from any Kenyan supplier generally. An assembler that previously relied on a general local sourcing target should review its supply chain and contracts with component makers to confirm inputs meet this more specific definition, since a miscalculation can mean losing an exemption or reduced rate when KRA later audits the ex-factory value computation.
Regulatory Bodies: KEBS, KRA and NTSA
Three regulators shape day to day compliance. KEBS sets and certifies compliance with the relevant Kenya Standards for vehicles and components, including conformity verification for imported parts and completed units, and an assembler’s quality systems and finished vehicles are expected to meet these standards before sale. KRA administers customs classification, duty and excise treatment of parts and finished vehicles, the manufacturer and assembler registration regime under the 2019 Tax Procedures Regulations, and the Duty Remission Scheme. NTSA governs vehicle type approval, registration and roadworthiness once assembly is complete. A new entrant should expect to deal with all three at different points, and inconsistent treatment between them, for example a component KEBS and KRA classify differently for duty purposes, is a common source of delay.
How We Can Help
Clay & Associates Advocates advises investors and existing assemblers on structuring vehicle assembly operations to access the tax and duty incentives under the Income Tax Act and the Finance Acts, on licensing and registration with KRA, KEBS and NTSA, and on the supply chain arrangements needed to meet the applicable local content thresholds. If your business is evaluating an assembly investment in Kenya, or reviewing whether an existing operation still meets the conditions attached to a reduced tax rate or a duty exemption, our Regulatory & Compliance team can advise on the licensing pathway and compliance obligations, working alongside our Corporate & Commercial team on the underlying investment and supply arrangements.
Sources: Draft National Automotive Policy, February 2019 (State Department for Industrialization); Sessional Paper No. 1 of 2022 on the National Automotive Policy (KIPPRA repository record); Income Tax Act, Cap 470 (Kenya Law); Tax Procedures (Manufacture, Assembly of Motor Vehicles, Three-Wheelers and Trailers) Regulations, 2019 (Kenya Law); Duty Remission Scheme FAQ (Kenya Revenue Authority); KEBS Services (Kenya Bureau of Standards).
Frequently asked questions
What is the current corporate tax rate for a new motor vehicle assembler in Kenya?
Under the Third Schedule to the Income Tax Act, a company assembling motor vehicles locally qualifies for a reduced corporate income tax rate of 15 per cent for the first five years of operation, instead of the standard 30 per cent. This can be extended for a further five years if the assembler achieves local content of at least 50 per cent of the ex-factory value of the vehicle, following the amendment introduced by the Finance Act, 2023.
What local content threshold applies for VAT and excise duty exemptions on locally assembled vehicles?
Following the Finance Act, 2022, locally assembled passenger vehicles can qualify for exemption from VAT and excise duty where at least 30 per cent of the vehicle’s ex-factory value is local content, meaning parts designed and manufactured in Kenya by an original equipment manufacturer operating in Kenya. That is a lower threshold than the 50 per cent required for the extended corporate tax benefit.
Is Kenya’s National Automotive Policy legally binding?
The National Automotive Policy, most recently considered by Parliament as Sessional Paper No. 1 of 2022, is a statement of government policy and direction rather than legislation, so it does not itself create enforceable rights or duties. Its incentive proposals become binding only once implemented through statute, which is why the enforceable incentives today are found in the Income Tax Act and the Finance Acts rather than in the policy document itself.
Which government bodies does a vehicle assembler have to deal with in Kenya?
An assembler will typically interact with the Kenya Revenue Authority for tax and customs registration, duty remission and ongoing compliance, the Kenya Bureau of Standards for product and quality standards, and the National Transport and Safety Authority for vehicle type approval and registration once assembly is complete, in addition to county government and environmental approvals for the physical plant.



