Sports.

Sports law advisory in Kenya. Athlete contracts, image rights, anti-doping, SDT disputes, governance, and sports business.

Kenya is a global athletics powerhouse and a growing force in rugby, football, cricket, and esports. The Sports Act 2013, the Anti-Doping Act 2016, and federation governance frameworks create a distinct legal environment.

Our sports law practice is an area where we are investing in dedicated expertise and thought leadership. We are developing Kenya's first comprehensive annual research report on sports law, targeted for October 2026.

Legal Challeneges.

Kenyan athletes frequently compete without proper contracts or image rights protection. Anti-doping proceedings under the Anti-Doping Act 2016 carry strict liability and career-ending consequences. Federation governance disputes intersect the Sports Act 2013 with international federation rules. And sport's commercial arrangements, from sponsorship to broadcasting, require careful legal structuring.
Athlete contracts and image rights.
Many Kenyan athletes operate without proper contracts or image rights agreements. We draft and negotiate athlete contracts, endorsement deals, and image rights arrangements.
Anti-doping compliance.
ADAK under the Anti-Doping Act 2016 imposes strict liability. Representation in doping proceedings before ADAK panels or the SDT requires specialist knowledge.
Sports governance.
Federation elections, selection disputes, and disciplinary proceedings are adjudicated by the Sports Disputes Tribunal.
Sports business.
Sponsorship, broadcasting rights, event management, and facility financing require structuring that addresses the unique dynamics of sports.
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How we help?

We help athletes protect their commercial interests through properly structured contracts and image rights agreements. We represent clients in anti-doping and disciplinary proceedings. We advise federations on governance compliance. And we handle the commercial legal work, sponsorship, broadcasting, and events that support Kenya's growing sports economy.

Whether you are an athlete, an agent, a federation, or a sports business, we can help you navigate the legal side of Kenyan sport. Get in touch.

Get in touch